552: Expand Your Visibility and Achieve Asset Tracking at Scale, with Samsara

552: Expand Your Visibility and Achieve Asset Tracking at Scale, with Samsara

From Let's Talk Supply Chain by Sarah Barnes-Humphrey

July 8, 2026 · 26 min · Season 5 · Episode 552

About this episode

David Gal of Samsara discusses their new Tracking Label and strategies for improving shipment visibility and asset tracking.

David Gal of Samsara talks about their new Tracking Label; shipment visibility; cargo theft, building a tiered tracking strategy; and becoming proactive. IN THIS EPISODE WE DISCUSS: [01.13] An introduction to David and his role at Samsara. "We digitize everything that's not a vehicle!" [02.03] What visibility into a shipment's journey typically looks like, the biggest barriers to accurate visibility, the solutions currently on the market – and why they don't solve the problem. "For consumers, tracking can be frustrating. But, for businesses, it's a real challenge… The most you're getting is barcode-based scans on the package… And to call that breadcrumbs is generous." [05.25] How the Samsara Tracking Label works, how it evolved from the Asset Tag, and what makes it different from existing shipment tracking approaches, and why the Samsara network is key to success. "Everyone is familiar with the concept of Bluetooth tracking but it didn't exist in the world of physical operations until we built it… In consumer it works with mobile phones, but that's not enterprise-grade and it doesn't scale." [09.28] Real-world use cases for Samsara's range of tagging solutions, and which you…

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