The Next $1T Opportunity Isn’t SaaS

The Next $1T Opportunity Isn’t SaaS

From Leveling Up with Eric Siu by Eric Siu

June 4, 2026 · 12 min

About this episode

Eric Siu discusses the emerging opportunity in services-as-software and how AI is transforming business models.

Everyone is chasing AI software, but the biggest opportunity may actually be services. In this video, Eric explains why top investors are betting on services-as-software, how AI is reshaping agency and consulting business models, and why the future belongs to companies that sell outcomes instead of labor. He breaks down managed growth loops, AI-powered operating systems, and the new organizational structures that will separate winners from everyone else. If you're building an agency, consulting firm, service business, or AI startup, this video will change how you think about growth, valuation, and the next decade of opportunity. Chapters (00:00) Why Services Beat SaaS (01:13) The $1 Software vs $6 Services Opportunity (02:52) Why Managed Growth Loops Matter (04:49) Agents, Loops, and Human Judgment (06:43) How Single Brain Powers AI Service Businesses (07:22) The Services-as-Software Manifesto (08:41) The New AI-Native Org Chart (10:13) Building Outcome-Based Offers (11:13) Final Thoughts

People in this episode

Host: Eric Siu

Topics covered

  • services vs SaaS
  • AI impact on business
  • growth strategies
  • consulting models
  • outcome-based offers

Keywords

  • AI software
  • services
  • consulting
  • agency
  • growth loops
  • organizational structures
  • outcomes

Mentioned in this episode

Organizations: AI, services-as-software, agency, consulting, AI startup

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