The Salt Conspiracy: From Ancient Currency to the Himalayan Pink Marketing Trap
About this episode
This episode explores the history of salt from ancient currency to modern marketing tactics surrounding Himalayan pink salt.
Morton Salt's slogan started as a promise about clumping, not a warning about bad luck, and somehow it became both. This episode traces salt from ancient currency and empire-building to the umbrella girl on your kitchen shelf, then follows the same trick a hundred years forward into the pink Himalayan salt aisle. 📱 Follow along on: Patreon: https://www.patreon.com/LiesWeBought/ Instagram: https://www.instagram.com/lieswebought/ TikTok: https://www.tiktok.com/@lieswebought Facebook: https://www.facebook.com/lieswebought/
People in this episode
Host: Emily Rask
Topics covered
- salt
- marketing
- history
- currency
- consumer culture
Keywords
- salt
- Morton Salt
- Himalayan Pink Salt
- marketing
- history
- consumer behavior
Mentioned in this episode
Organizations: Morton Salt
Products: Himalayan Pink Salt
Places: Himalayan
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