Episode 351 : The Rise and Fall of Longaberger

Episode 351 : The Rise and Fall of Longaberger

August 2, 2026 · 1h 3m · Season 6 · Episode 351

About this episode

This episode explores the rise and fall of The Longaberger Basket Company, a notable MLM with deep Ohioan roots.

We're back with another cautionary tale of an MLM with property to sell. If you've ever been traveling down SR 16 through central Ohio, you may have seen the towering, basket shaped, i conic American novelty architecture that is the headquarters of The Longaberger Basket Company, a now defunct MLM with an enthusiastic cult following and deep Ohioan roots that trace all the way back to the Great Depression. Join us as we share the story of their beloved owner, and how everything started to go to hell in a handbasket. Plus a new UT Question of the Week! Show Notes The Water of Life The Basket is For Sale The History of Longaberger The Longaberger Basket The Basket Tour Everything to Know Before a Visit "Basket Case" Cincinnati Magazine, March 2001 How Longaberger Slowly Unraveled XCEL Brands Not Just Baskets Anymore Dresden & Co The Influence Continuum Out of MLM⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠The BITE Model⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠LAMLM Book Club⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠MLM Dupes⁠⁠⁠⁠⁠⁠⁠ How can you help? ⁠⁠⁠⁠⁠⁠⁠MLM Change⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Report Fraud⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Truth in Advertising⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Report to your state Attorney General's office!⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Not in the U.S.? No Problem!⁠⁠⁠⁠⁠⁠⁠ Support the Podcast…

More episodes of Life After MLM

Explore listener stats, chart rankings, contacts and more on the Life After MLM podcast page.