About this episode

This episode explores the importance of engaged giving and how organizations can build meaningful connections with donors.

The number of donors giving less than $500 annually dropped by 5 percent in 2024. Large in-person galas and traditional direct mail are declining in effectiveness. But volunteerism is up 7 percent. Monthly giving programs are growing. Corporate social responsibility budgets are increasingly shifting toward employee engagement experiences, not just corporate check-writing. What donors and corporate partners want right now is not just a receipt and a thank-you letter. They want a meaningful connection to the work. Organizations that design giving programs around that desire are seeing dramatically better retention and dramatically stronger relationships. Today, we explore the power of engaged giving.

People in this episode

Host: Kim Williams

Topics covered

• engaged giving
• donor retention
• volunteerism
• corporate social responsibility
• monthly giving programs

Keywords

• donors
• giving programs
• employee engagement
• non-profit
• fundraising

Mentioned in this episode

Organizations: Life & Leadership with Kim Williams

More episodes of Life & Leadership with Kim Williams

• Episode 101 | Leading Change Without Losing Your Team · July 21, 2026 · 18 min
• Episode 100 | How to Face the Inevitable Budget Deficit · July 14, 2026 · 20 min
• Episode 99 | Take One Action Today to Win at Year-End · July 7, 2026 · 23 min
• Episode 97 | From $20,000 to Six Figures: What North Texas Giving Day Taught Me About Community Trust · June 23, 2026 · 15 min
• Episode 96 | Stop Asking Donors to Fund Growth. Ask Them to Fund Excellence. · June 16, 2026 · 16 min

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