
How Lawyers Win Search In The Age Of ChatGPT | Jason Hennessey
From Life Beyond the Briefs by Brian Glass
March 31, 2026 · 53 min
About this episode
Jason Hennessey discusses effective SEO strategies for law firms in the age of ChatGPT.
If you’ve been hearing that SEO is dead, this episode is going to mess with your assumptions. Because here’s the truth. The firms winning right now are not abandoning SEO. They’re doubling down on it. They’re just playing a very different game. In this talk from the GLM Summit, Jason Hennessey pulls back the curtain on what’s actually working today. Not theory. Not guesses. Real strategies that are driving real cases. Including the kind of strategy that led one firm to invest over $100,000 a ...
People in this episode
Host: Brian Glass
Guest: Jason Hennessey
Topics covered
- SEO
- law firms
- digital marketing
- ChatGPT
- business strategy
Keywords
- SEO
- lawyers
- ChatGPT
- digital marketing
- business strategy
- GLM Summit
Mentioned in this episode
Organizations: GLM Summit
More episodes of Life Beyond the Briefs
- Your Law Firm Is Making Money. But Is It Actually Profitable? | Leah Miller · June 9, 2026 · 47 min
- Why Grassroots Marketing Still Beats Fancy Funnels | Tim Semeroth, Len Spada, & John Griffith · June 2, 2026 · 49 min
- Why Law Firms Are Getting Sued Over Their Own Marketing | John Henson · May 26, 2026 · 26 min
- How to Build a Reputation Without Owning the Firm | Will McCreight · May 19, 2026 · 30 min
- What Happens When Your Legal Niche Gets Wiped Out? | Alexander Licznerski · May 12, 2026 · 32 min
- The $20M Case No One Wanted | Sharif Gray and Gray Broughton · May 5, 2026 · 42 min
Explore listener stats, chart rankings, contacts and more on the Life Beyond the Briefs podcast page.