How Lawyers Win Search In The Age Of ChatGPT | Jason Hennessey

How Lawyers Win Search In The Age Of ChatGPT | Jason Hennessey

From Life Beyond the Briefs by Brian Glass

March 31, 2026 · 53 min

About this episode

Jason Hennessey discusses effective SEO strategies for law firms in the age of ChatGPT.

If you’ve been hearing that SEO is dead, this episode is going to mess with your assumptions. Because here’s the truth. The firms winning right now are not abandoning SEO. They’re doubling down on it. They’re just playing a very different game. In this talk from the GLM Summit, Jason Hennessey pulls back the curtain on what’s actually working today. Not theory. Not guesses. Real strategies that are driving real cases. Including the kind of strategy that led one firm to invest over $100,000 a ...

People in this episode

Host: Brian Glass

Guest: Jason Hennessey

Topics covered

  • SEO
  • law firms
  • digital marketing
  • ChatGPT
  • business strategy

Keywords

  • SEO
  • lawyers
  • ChatGPT
  • digital marketing
  • business strategy
  • GLM Summit

Mentioned in this episode

Organizations: GLM Summit

More episodes of Life Beyond the Briefs

Explore listener stats, chart rankings, contacts and more on the Life Beyond the Briefs podcast page.