Protocol Power: Inside Ad Context Protocol with Scope3’s Alexander Oakden

About this episode

The episode discusses how AI and transparency are transforming digital advertising with insights from Alexander Oakden of Scope3.

In this episode of Life in Digital, host Ed Steer is joined by Alexander Oakden, Director, UK & Northern Europe at Scope3, to unpack how AI, transparency, and open standards are reshaping digital advertising. Alexander shares how Scope3 has evolved over the past three years and explains the thinking behind the AdContext Protocol, what it is, why it matters, and how it helps buyers make smarter decisions while giving publishers more control over how their inventory is understood and valued. The conversation also explores what the rise of AI-driven buying means for the future of the ecosystem and where the biggest opportunities are emerging. If you want to stay up to date on the latest in programmatic and how AI unlocks a more efficient, transparent media landscape this is an episode you won’t want to miss!

People in this episode

Host: Ed Steer

Guest: Alexander Oakden

Topics covered

• digital advertising
• AI
• transparency
• open standards
• programmatic
• media landscape

Keywords

• AdContext Protocol
• digital advertising
• AI-driven buying
• programmatic
• media efficiency

Mentioned in this episode

Organizations: Scope3

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