S7 E4: Weslley Frick - Building Confidence Through Sport in UHNW Households

S7 E4: Weslley Frick - Building Confidence Through Sport in UHNW Households

March 20, 2026 · 35 min

About this episode

Wesley Frick discusses the role of sport in building confidence and resilience in children within UHNW households.

What if childcare in UHNW households went beyond traditional roles? In this episode of Life in Private Staffing , Philippa is joined by Wesley, a specialist working with children in private households to build confidence, discipline, resilience and fitness through personalised coaching . From his background in sport to launching his own business in Dubai, Wesley shares how he has carved out a unique role within private staffing — working closely with families to support children’s development through structured, one-to-one programmes. They discuss the importance of sport in early development, the responsibility that comes with working so closely with children, and why more UHNW families are investing in specialist support beyond traditional childcare. In this episode, Philippa and Wesley cover: 💼 A unique and emerging role within private households 🧠 How sport builds discipline, confidence and resilience in children 🌍 Working with UHNW families across different cultures 🏠 The reality of working one-to-one with children in private environments 📈 Why demand for specialised childcare support is growing A fascinating insight into a side of private staffing that many people don’t…

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