S16 E6: The Funnel Strategy Driving Brands Right Now

S16 E6: The Funnel Strategy Driving Brands Right Now

From Limited Supply by Nik Sharma

May 7, 2026 · 24 min

About this episode

Nik Sharma discusses funnel strategies that drive brand success and introduces performance branding in this solo episode.

Most brands don’t fail because of bad products…they fail because their funnels don’t convert. In this solo episode, Nik breaks down the exact funnel strategies behind today’s fastest-growing brands and introduces his concept of performance branding: building brand and driving conversions at the same time. He shares a practical playbook for testing angles, finding winning audiences, and turning one idea into a high-converting funnel using listicles, landing pages, and creators. Plus, he breaks down how AI is making it faster than ever to build and scale. If you want to improve conversion and scale smarter, this episode gives you strategies you can start using immediately. --- What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns. Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience: Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time. Emails sent at the exact moment each shopper is most likely to buy. 11+ abandonment flows and smart multi-step campaigns live in minutes. Built for DTC marketers. Made for revenue growth. See…

People in this episode

Host: Nik Sharma

Topics covered

  • funnel strategies
  • performance branding
  • conversion optimization
  • DTC marketing
  • AI in marketing

Keywords

  • funnels
  • conversion
  • DTC
  • AI
  • marketing strategies

Sponsors

Instant

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