A Golden Ticket to Golf's Willy Wonka Factory

A Golden Ticket to Golf's Willy Wonka Factory

June 23, 2026 · 40 min

About this episode

Ross McGuire shares insights from his visit to Srixon's European headquarters, exploring the craftsmanship behind custom-fitted golf clubs.

🎙️ This week is a special crossover episode between Both Sides of Par and Linked by Golf. Linked by Golf host Ross joins Colin Gray on Both Sides of Par to share a behind-the-scenes look at his visit to the European headquarters of Srixon, where thousands of custom-fitted clubs are built and shipped across Europe every week. From walking the factory floor and watching master club builders at work, to learning how custom fitting, swing weight, loft, lie and shaft specifications are meticulously checked, Ross gets a rare insider's view into the craftsmanship behind modern golf equipment. This episode is also a great introduction to Both Sides of Par , the podcast that explores golf from both ends of the handicap spectrum, following the journeys, challenges, frustrations and improvements of everyday golfers. Whether you're trying to break 80, break 100, or simply enjoy the game more, Both Sides of Par offers honest conversations and practical insights for golfers on their own journey of discovery and improvement. • Ross explains how his visit to Srixon's European custom-build headquarters came about • A tour inside the facility where custom-fitted clubs are assembled for golfers…

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