About this episode

AJ Wilcox discusses the misconceptions surrounding the LinkedIn Brand Awareness objective and its cost-effectiveness compared to other objectives.

NOTES Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Subscribe/Rate/Review Contact us with any questions, suggestions, or corrections! SUMMARY Does the LinkedIn Brand Awareness objective actually build brand awareness—or just increase your ad costs? In this episode of The LinkedIn Ads Show , AJ Wilcox explains why the Brand Awareness objective is one of the most misunderstood features in LinkedIn Campaign Manager. You'll learn why it often costs significantly more than alternative objectives, when it actually makes sense to use it (hint: CTV ads), and which objectives can deliver better awareness and engagement at a lower cost. AJ also covers the latest LinkedIn Ads updates, including campaign naming changes, new thought leader ad capabilities, personalized lead gen forms, and dynamic UTM parameters. If you're running LinkedIn ads and want to make every dollar work harder, this is an episode you won't want to miss. TRANSCRIPT For the full show transcript, see the show notes page here: Episode 170

People in this episode

Host: AJ Wilcox

Topics covered

• LinkedIn Ads
• Brand Awareness
• Campaign Objectives
• Ad Costs
• Marketing Strategies
• LinkedIn Updates

Keywords

• LinkedIn Ads
• Brand Awareness
• Campaign Manager
• Ad Costs
• Marketing
• Engagement
• Lead Generation

Mentioned in this episode

Organizations: LinkedIn, LinkedIn Campaign Manager, CTV

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