Beer boys solve a big mystery: Why is the on-premise so resilient?
About this episode
The episode explores the resilience of on-premise alcohol sales despite economic challenges, featuring insights from industry experts.
For more than a year, alcohol sales in the on-premise (restaurants, bars, stadiums, and hotels) have outperformed sales in the off-premise (grocery, convenience, and liquor stores). On the surface, this trend contradicts many of our explanations for the industry's struggles. If people are broke, why are they spending money in the channel where alcohol costs the most? If people are spending more time alone, why are they drinking in venues driven by socialization? A mystery this big requires more intellectual firepower than RaboResearch alone can provide. So we invited two PhDs and an economist on the show to help us figure it out. Our guests: Bart Watson, President & CEO, Brewers Association Andrew Heritage, Chief Economist, Beer Institute Lester Jones, Chief Economist, National Beer Wholesalers Association Relevant time stamps: Why are on-premise sales outperforming off-premise sales? Round 1: 7:42 – The K-shaped economy is widening the gap between on-premise and off-premise sales: Middle/lower-income consumers feel squeezed and cut back more during at-home (off-premise) occasions, while protecting meaningful social occasions (on-premise). Higher-income consumers continue…
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