From Glow Sticks to Copywriting Royalty with Neville Medhora

From Glow Sticks to Copywriting Royalty with Neville Medhora

May 4, 2026 · 1h 5m

About this episode

Igor Kheifets interviews Neville Medhora about his unique experiences and insights into copywriting and AI's impact on the industry.

He wrote an email with the word boner in it, and it produced AppSumo's first $10,000 profit day. He went undercover as a homeless person for five days just to understand something that bugged him, and he has a scheduled death date of November 17, 2067. In this episode, Igor finally gets Neville Medhora on the show to talk about AI killing the copywriting education business, why swipefile.com is flying for the exact same reason, and what Neville learned living on the street.

People in this episode

Host: Igor Kheifets

Guest: Neville Medhora

Topics covered

Keywords

Mentioned in this episode

Organizations: AppSumo, swipefile.com

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