About this episode

Nir Eyal discusses how to overcome distractions and improve productivity by mastering internal triggers.

Your to-do list is destroying your productivity, and Nir Eyal has the research to prove it. In this episode, Igor sits down with the bestselling author of Hooked, Indistractable, and Beyond Belief to dig into why 90% of distraction has nothing to do with technology, why time boxing beats every to-do list ever created, and why the most dangerous thing an entrepreneur can believe is that they can't.

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