The Stars-Align Theory of Email Marketing

About this episode

Igor Kheifets discusses the discrepancies in email marketing metrics and their implications for marketers.

<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Your email system is lying to you, and it's doing it with a straight face. In this episode, Igor unpacks one of the most confusing and underreported shifts in email marketing: the growing gap between what your autoresponder thinks is happening and what's actually happening on your list. Openers who aren't opening. Non-openers who are. And why none of it should change what you do next.

People in this episode

Host: Igor Kheifets

Topics covered

• email marketing
• autoresponders
• list building
• marketing strategies
• email engagement

Keywords

• email system
• open rates
• non-openers
• marketing shifts
• email list

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