The Stars-Align Theory of Email Marketing
About this episode
Igor Kheifets discusses the discrepancies in email marketing metrics and their implications for marketers.
<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Your email system is lying to you, and it's doing it with a straight face. In this episode, Igor unpacks one of the most confusing and underreported shifts in email marketing: the growing gap between what your autoresponder thinks is happening and what's actually happening on your list. Openers who aren't opening. Non-openers who are. And why none of it should change what you do next.
People in this episode
Host: Igor Kheifets
Topics covered
- email marketing
- autoresponders
- list building
More episodes of List Building Lifestyle With Igor Kheifets
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- The Simplest Version of Running an Online Business
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- The Future of Email in an AI-Controlled Inbox with Gauher Chaudhry
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