Brian Boero on Storytelling, Signal, and What Comes Next for MLS
About this episode
Greg Robertson interviews Brian Boero about the future of MLS and the impact of AI on real estate.
The Listing Bits Podcast is now available on your favorite podcast player! Overview Greg Robertson sits down with Brian Boero of 1000Watt to talk about the current state of organized real estate, the future of the MLS, AI's impact on SaaS and marketing, and why writing and storytelling still matter in an AI-driven world. They also preview 1000Watt's upcoming Signal Conference and discuss a new "next generation MLS" concept the team is developing for the event. Key Takeaways Brian explains how 1000Watt blends strategic advisory work with branding, messaging, and design. Greg and Brian discuss why strong writing is still a critical skill, even as AI tools become more common. The conversation dives into private listings, MLS relevance, and the growing tension between brokerages, portals, and organized real estate. Brian shares his core belief: "don't mess with homes," arguing that limiting access to listings could ultimately hurt the industry. Greg and Brian discuss how AI may fundamentally reshape proptech, SaaS, and vendor business models over the next few years. Signal Conference preview: 1000Watt will unveil a conceptual "future MLS" complete with branding, governance ideas, and…
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