
Ian Smith discusses the unique position of Republic Boot Company in the cowboy boot industry.
In a World of Cowboy Boots, Republic Boot Co Stands Apart When it comes to cowboy boots, there are two types of companies: mass-produced "ready-made" brands and small-batch custom bootmakers. Most major boot brands—Lucchese, Tony Lama, Nocona, Justin—are owned by private equity firms like Berkshire Hathaway. Meanwhile, many new direct-to-consumer startups are simply marketing operations selling factory-made boots from conglomerates in León, Mexico. On the other hand, traditional custom bootma...
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