BIG 12 SQUAD - The Big 12's RIDICULOUS Schedule Exposed | What this means for Cincinnati

About this episode

The episode discusses the implications of the Big 12's scheduling changes and their effects on attendance, local culture, and college sports dynamics.

Big 12 football faces fan backlash as Texas Tech gets two Saturday games stripped, with a marquee matchup against Houston moved to Friday night. The Big 12 Squad debates the impact of weeknight games on local attendance, high school football culture, and the conference’s national exposure. Does this scheduling decision actually give Houston a major advantage, and why isn’t the Big 12 showcasing its top games on Saturdays like the SEC? The squad also explores massive shifts in college basketball: NIL deals and NBA draft prospects are reshaping Big 12 rosters as stars like Joseph Tugler and AJ Dybantsa weigh million-dollar decisions. Is college basketball’s calendar out of sync with the pros? Plus, Big 12 baseball’s heavyweights stumble while Kansas leads the standings—should athletic departments invest in sports beyond football and men’s basketball, or is NIL funding now changing the game for non-revenue sports forever?

Topics covered

• Big 12 scheduling
• college football
• attendance impact
• NIL deals
• college basketball
• sports investment

Keywords

• Big 12
• Texas Tech
• Houston
• NIL deals
• college basketball
• sports investment
• attendance
• high school football
• Kansas

Mentioned in this episode

Organizations: Big 12, Texas Tech, Houston, Kansas

More episodes of Locked On Bearcats - Daily Podcast on Cincinnati Bearcats Football & Basketball

• BIG 12 SQUAD - Brendan Sorsby ruled ELIGIBLE | Will Cincinnati REVOLT? · June 9, 2026 · 33 min
• BIG 12 SQUAD - Utah's private equity MESS | How this affects Cincinnati · June 4, 2026 · 28 min
• BIG 12 SQUAD - Big 12 has MAJOR BEEF with SEC in Softball | How this impacts Cincinnati · May 28, 2026 · 30 min
• BIG 12 SQUAD - Brendan Sorsby may PLAY in 2026 | How this impacts Cincinnati · May 21, 2026 · 30 min
• BIG 12 SQUAD - Big 12 REJECTS $30 MILLION | How this impacts Cincinnati · May 14, 2026 · 27 min
• BIG 12 SQUAD - Private Equity Deals are TAKING OVER the Big 12 | How this affects Cincinnati · May 7, 2026 · 30 min