About this episode

The episode discusses the financial disparity between the Big Ten and Big 12 and its implications for college football.

Big Ten’s financial power threatens to reshape college football as the Big 12 signs a desperate equity deal to stay afloat to compete with the Big Ten and SEC. The contrast between the Big Ten’s billion-dollar media rights checks and the Big 12’s mounting debt raises the stakes for conference realignment, future expansion and the survival of major programs.

People in this episode

Host: Craig Shemon

Topics covered

• college football
• conference realignment
• media rights
• financial power
• Big Ten
• Big 12
• equity deals

Mentioned in this episode

Organizations: Big Ten, Big XII, REDBIRD Equity, SEC

More episodes of Locked On Big 10 – Daily College Football & Basketball Podcast

• Big Ten BEER RANKINGS: Which Stadiums Are RIPPING You Off? Where is the BEST Deal? · May 8, 2026 · 29 min
• BIG 10 SQUAD: The College Football Playoff may EXPAND TO 24 TEAMS | How this impacts the Big 10 · May 7, 2026 · 28 min
• Urban Meyer STUNNED with Curt Cignetti's "Less Practice - More WINNING" Strategy! · May 6, 2026 · 27 min

Explore listener stats, chart rankings, contacts and more on the Locked On Big 10 – Daily College Football & Basketball Podcast podcast page.