The Big 12 Just SOLD OUT... Is The Big Ten NEXT?
About this episode
The episode discusses the implications of the Big 12's new jersey patch agreement and its potential impact on college football sponsorships, along with other topics related to Indiana football and rivalries.
Has the Big 12 crossed a line—or is this simply the future of college football? In today's Locked On crossover, Jacob Goins (Locked On Hoosiers) and Zach Seyko (Locked On Nittany Lions) react to the Big 12's new conference-wide jersey patch agreement with Monster Energy. The move will put a corporate logo on every Big 12 football uniform beginning in 2026, raising questions about whether the Big Ten and SEC could eventually follow the same path. The hosts debate whether conferences should negotiate these sponsorships collectively or allow each school to maximize its own value through individual deals. The conversation then shifts to the latest developments surrounding former Indiana and Cincinnati quarterback Brendan Sorsby. Cincinnati has reportedly received an inquiry related to the ongoing investigation, prompting discussion about what schools knew, how future investigations could unfold, and whether stronger protections are needed for student-athletes in an era where sports betting and college athletics continue to intersect. Finally, the show explores whether Indiana and Notre Dame should play more regularly in football. After Indiana's national championship and recent…
People in this episode
Host: Jacob Goins
Guest: Zach Seyko
Topics covered
- college football
- sponsorships
- Big 12
- Big Ten
- student-athlete protections
- regional rivalries
- football scheduling
Keywords
- Big 12
- Big Ten
- sponsorship
- Brendan Sorsby
- Indiana football
- Notre Dame
- college athletics
- sports betting
- regional rivalries
Sponsors
Monster Energy
Mentioned in this episode
Organizations: Big 12, Big Ten, SEC, Cincinnati, Indiana, Notre Dame
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