From a Borrowed Datejust To Watchbox Diaries: How Passion Became A Career with Lucy Kapetanovic

About this episode

Lucy Kapetanovic shares her journey from borrowing a Datejust to creating Watchbox Diaries, emphasizing the personal connection to watches.

A stretched Jubilee bracelet. Scratches that read like chapters. That’s where Lucy’s journey began—borrowing a humble Datejust that revealed how watches carry lives, not just time. From that spark grew Watchbox Diaries and a mission: make watch culture warmer, clearer, and far more welcoming to women and first-time enthusiasts. We trade spec-sheet chest beating for honest experience—how a watch fits, why a dial pulls you back, and what makes an “everyday” piece quietly perfect. Lucy opens up...

People in this episode

Guest: Lucy Kapetanovic

Topics covered

• watch culture
• women in horology
• personal stories
• watches
• enthusiasm
• everyday pieces

Keywords

• watches
• Datejust
• Watchbox Diaries
• women in watches
• horology
• personal stories
• enthusiasts

Mentioned in this episode

Organizations: Watchbox Diaries

Products: Datejust

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