
Lucy Kapetanovic shares her journey from borrowing a Datejust to creating Watchbox Diaries, emphasizing the personal connection to watches.
A stretched Jubilee bracelet. Scratches that read like chapters. That’s where Lucy’s journey began—borrowing a humble Datejust that revealed how watches carry lives, not just time. From that spark grew Watchbox Diaries and a mission: make watch culture warmer, clearer, and far more welcoming to women and first-time enthusiasts. We trade spec-sheet chest beating for honest experience—how a watch fits, why a dial pulls you back, and what makes an “everyday” piece quietly perfect. Lucy opens up...
Guest: Lucy Kapetanovic
Organizations: Watchbox Diaries
Products: Datejust
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