About this episode

Barry Cohen discusses the evolution of military illumination technology into consumer watches and its implications for design and branding.

A watch that can be read instantly at 3 a.m. is either a gimmick or a quiet form of freedom. Barry Cohen has spent decades proving it can be the second one, first as the co-founder of Luminox and now as the force behind ProTek and the vintage-leaning Santo line. We talk about how self-powered illumination went from military-only utility to a consumer expectation, and what that shift reveals about product design, branding, and real-world performance. Barry walks us through the tritium story w...

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