Start This Postcard Ad Business With No Money — Ep. 31

Start This Postcard Ad Business With No Money — Ep. 31

From Low Bar Podcast by Ben Knegendorf & Jon Warren

April 19, 2026 · 53 min · Episode 31

About this episode

This episode discusses how to start a postcard advertising business with no upfront costs by selling ad space to local businesses.

Local business ideas, side hustles, and simple ways to make money offline are everywhere. This episode breaks down a postcard advertising business that can be started with no money by selling ad space to local businesses. Rachel from Big Sky Automation explains how “community cards” work, one postcard sent to thousands of homes with multiple local businesses sharing the cost. The postcards are sent using Every Door Direct Mail EDDM through the USPS, so you can reach thousands of homes without ever buying a list. Then Ben and Jon get into what actually matters with Rachel, how you sell spots before you build anything, who to pitch, and how this turns into a simple local business without upfront cost. Find more on Big Sky Automation and check out their their community with our referral link at Community Card Playbook . Get started today! Topics covered: • how the postcard ad business works • Every Door Direct Mail (EDDM) postcards • selling ad spots before building anything • pricing at $150-$250 per business and scaling up • how to find and pitch local businesses • using Facebook and email outreach to close deals • why “junk mail” still works as advertising • indirect vs direct…

People in this episode

Hosts: Ben, Jon

Guest: Rachel From Big Sky Automation

Topics covered

  • postcard ad business
  • Every Door Direct Mail (EDDM)
  • selling ad spots
  • pricing strategies
  • pitching local businesses
  • Facebook outreach
  • email outreach
  • junk mail advertising
  • indirect vs direct response marketing

Keywords

  • local business ideas
  • side hustles
  • offline money making

Mentioned in this episode

Products: Low Bar Pod, Killswitch, Every Door Direct Mail, Community Card Playbook

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