AI Search Data Turns to the Dark Side
About this episode
The episode discusses the shortcomings of AI search data from Google Search Console and the effectiveness of email marketing for law firms.
Google Search Console is serving up AI search impressions… and we’re not impressed. But first, good ol’ email marketing campaigns are more effective than you might think! ------ Email marketing is often pretty underrated, but, with the right finesse, it’s a great way to stay in touch with your people and grow your business. Gyi And Conrad share email best practices and key business objectives to help you make good use of this inexpensive, but advantageous, marketing tool. Later, some data is better than no data right? Right? Or, is AI search sliding down the slippery slope to minimal marketing accountability? Zeroing in on today’s first news item, the guys dig deep into the ways AI features track impression data, taking a particularly hard look at its imperfections. But, is there still hope? Gyi and Conrad share practical ways to analyze the data available to you to attempt to shine some light on the efficacy of your law firm marketing in AI search. The News: Google’s newest offering really wants to sound like it’s giving some helpful AI search segmentation, but it’s pretty embarrassingly basic. – Introducing Search Generative AI performance reports in Search Console Win a trip…
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