Is AI Search Optimization a Thing?

About this episode

The episode discusses the complexities of AI search optimization and its implications for law firms and digital marketing agencies.

Why is it SO difficult to track success in AI search? You want to rank, AI is a beast, your agency might be full of it, and we want to help. Then, we know people are going to lose their jobs to AI, but whose heads will be the first to roll? --- If the chaos of AI search is making your head spin, let’s see if we can get you off the merry-go-round. The lack of understanding and transparency from digital marketing agencies is bonkers right now, so you might be getting bad info about your AI search data. Gyi and Conrad get into the realities of how these AI results really work and how to approach your law firm growth tactics in this environment. Later, it was fascinating to see the heavily AI-centric startup alley pitches at ABA Techshow. Tons of law firms are building their own tools with AI, so what does this mean for legal tech, marketers, agencies, etc.? Let’s discuss whether we’re all losing our jobs… The News: Smokeball and Thomson Reuters are dating. Is it love, or do they just want each other for their data? – Smokeball and Thomson Reuters Partner to Create the Premier Legal Technology Ecosystem Wanna chat about the ins and outs and heres and theres of the private equity…

People in this episode

Hosts: Gyi, Conrad

Topics covered

• AI search optimization
• digital marketing
• law firm growth
• legal technology
• job impact of AI
• private equity

Keywords

• AI search
• digital marketing agencies
• law firm growth tactics
• legal tech
• job loss to AI
• Smokeball
• Thomson Reuters
• ABA Techshow

Mentioned in this episode

Organizations: Smokeball, Thomson Reuters, A Seat at the Table, r/LHLM

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