What is AI Visibility, Anyway?

About this episode

Gyi and Conrad discuss the concept of AI visibility in law firm marketing and share insights from the PILMMA Super Summit 2026.

If your marketing agency is telling you they can deliver your law firm visibility in AI search, they might be selling you a bunch of hogwash. Come for the rest of the “Top 10 Things that Piss Off Gyi & Conrad,” stay for their sage insights on marketing questions from PILMMA Super Summit 2026. ----- Howdy, dear listeners! Gyi and Conrad met up in San Antonio for a Texas-sized showdown with the latest AI-slop-marketing-nonsense. They hash out “AI visibility” (quotations for skepticism, folks), chat with the good people on the PILMMA conference floor, and answer a few pressing questions—leaving just enough time to ride off into the glorious orange sunset. The News: Well, they’re saying this is the biggest thing to happen in search in 25 years: Google Shifts to AI Search, Heralding Major Change in How People Use the Internet. So, what’s the sitch? Catch Lunch Hour Legal Marketing on the road! LHLM Super Duper Summit (of course!) Listen Next: Help, My Law Firm is Stuck! – Should I Expand Practice Areas or Locations? Connect: Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok r/LHLM

People in this episode

Hosts: Gyi, Conrad

Topics covered

• AI visibility
• law firm marketing
• AI search
• PILMMA conference
• marketing insights
• search engine changes

Keywords

• AI visibility
• law firm marketing
• Google AI search
• PILMMA
• marketing strategies
• search engine optimization
• legal marketing

Mentioned in this episode

Organizations: PILMMA, Google

Places: San Antonio

More episodes of Lunch Hour Legal Marketing

• AI Search Data Turns to the Dark Side · June 10, 2026 · 49 min
• Conversations From ‘A Seat at the Table’: Inside the Private Equity Shift · June 3, 2026 · 40 min
• It Really Is Brand (Told You So!) · May 20, 2026 · 60 min
• Butts, Not Bots · May 14, 2026 · 40 min
• Don’t Be Weird About Sponsorships (Just Be Honest) · May 6, 2026 · 18 min
• A Tale of Two Dashboards · April 29, 2026 · 40 min