From $650k to $1.95m: How One Open House 2 Weeks Ago Landed A $3m Buyer Ft. Felita Fontenot

From $650k to $1.95m: How One Open House 2 Weeks Ago Landed A $3m Buyer Ft. Felita Fontenot

From Luxury Listing Specialist - Dominate High End Listings In Any Market by Michael LaFido

February 24, 2026 · 31 min · Episode 320

About this episode

Michael LaFido discusses a successful open house experience with guest Felita Fontenot, highlighting the importance of adapting to buyer needs in luxury real estate.

In this livestream-style episode, Michael LaFido shifts from interviewing service providers to spotlighting a real-world success story from one of his Luxury Mastery coaching students, Felita, a Houston-based agent with 24 years of experience. Michael frames the conversation around opportunities—explaining the difference between cold opportunities (people who don’t know/like/trust you yet) and warm opportunities (your sphere, CRM, and people who already know you). The main case study: Felita challenged her own limiting beliefs by hosting an open house at a $1.95M listing—nearly 3x higher than the most expensive open house she’d ever hosted (previously ~$650K). Despite little prep time (she hadn’t toured the home in advance and didn’t deploy as many signs as recommended), she generated strong traffic across the weekend and proved to herself that luxury buyers are “no different than everyone else”—they still respond to confidence, professionalism, and great questions. Michael and Felita unpack why this worked: the listing had been on the market for about 18 months, meaning the listing agent and seller likely felt pressure and welcomed fresh activity. Felita approached the listing…

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