#203 –Glocalization Strategies in China: Expert Insights from Ketin Lei, General Manager of Corporate Affairs, Beiersdorf China

About this episode

Ketin Lei shares insights on glocalization strategies for international businesses in China.

In this episode, Ketin shares invaluable insights into the strategies of glocalization in China, offering a unique perspective on how international businesses can thrive in this rapidly evolving market. We talked about the importance of balancing global standards with local adaptations, the transformative consumer trends driven by Generation Z and the "silver hand" demographic, and how China's market dynamics present both opportunities and challenges for foreign companies. Guest: Ketin Lei,...

People in this episode

Hosts: Thomas Derksen, Damian Maib

Guest: Ketin Lei

Topics covered

• glocalization
• international business
• consumer trends
• China market dynamics
• Generation Z
• foreign companies

Keywords

• glocalization
• China
• international business
• consumer trends
• Generation Z
• market dynamics

Mentioned in this episode

Organizations: Beiersdorf China

Places: China, Generation Z, silver hand

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