Breaking the Manufacturing Marketing Growth Code
From Made To Grow: The SME Manufacturing Podcast by Flowlens MRP Software
February 18, 2026 · 40 min · Season 4 · Episode 2
About this episode
The episode discusses the challenges of marketing in SME manufacturing and how to implement a structured approach for growth.
In this episode of Made to Grow , host Rich Dale is joined by Rich Webley , founder of Framework Twelve , to explore why marketing so often underperforms in SME manufacturing businesses. Drawing on nearly 20 years of experience leading and fixing marketing functions in manufacturing, Rich explains why marketing problems are rarely caused by a lack of effort or ideas. Instead, he argues that many businesses struggle because their marketing function lacks the structure, maturity, and systems needed to support growth. The conversation focuses on how manufacturers can move away from reactive, fragmented marketing activity and towards a systemised approach that delivers more consistent return on investment. Rich Webley is a fractional marketing director who works exclusively with manufacturing and industrial businesses. After spending two decades in senior in-house marketing roles, he founded Framework Twelve to help manufacturers run marketing as a fully managed, outsourced function. Framework Twelve provides marketing function-as-a-service for SME manufacturers, combining experienced leadership, structured systems, and specialist execution to support sustainable growth. Key topics…
People in this episode
Host: Rich Dale
Guest: Rich Webley
Topics covered
- manufacturing marketing
- marketing maturity
- reactive marketing
- marketing systems
- sustainable growth
Keywords
- SME manufacturing
- marketing function
- marketing strategy
- return on investment
- 90-day cycles
Mentioned in this episode
Organizations: Framework Twelve
More episodes of Made To Grow: The SME Manufacturing Podcast
- From Startup to Scaleup · June 10, 2026 · 32 min
- Seeds of Digital Transformation success · March 18, 2026 · 33 min
- What SMEs need to know about CBAM · January 14, 2026 · 31 min
- B2B Sales: How to connect with customer problems and sell more. · November 12, 2025 · 34 min
- From Pain to Profit: How Data Transforms Manufacturers · October 8, 2025 · 29 min
- Introducing the FEARLESS Digital Transformation Framework · September 3, 2025 · 39 min
Explore listener stats, chart rankings, contacts and more on the Made To Grow: The SME Manufacturing Podcast podcast page.