Senda Ben Abdallah - The state of streaming ads | E87
About this episode
Senda Ben Abdallah discusses the evolution and future of streaming ads and CTV advertising.
Streaming TV has changed the way people watch content, but advertising on TV hasn’t always kept up. In this episode of the Madvertising podcast, we sit down with Senda Ben Abdallah, Head of Product Marketing at Vibe.co, the self-serve CTV advertising platform working to make streaming TV more accessible to marketers of all sizes. We talk about the future of CTV advertising, what it takes to build a product marketing function from scratch, and streaming finally becoming a true performance chan...
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