About this episode

This episode explores Saudi Arabia's growing influence in global football and the implications of its massive sports investments.

Saudi Arabia is no longer just a spectator in global sports—it’s becoming the epicenter. From the "Ronaldo effect" to the 2034 World Cup, is the Public Investment Fund (PIF)’s $trillion strategy actually working? In this episode of Majlis & Markets, recorded on 24 February 2026, we sit down with Dr. Kristian Ulrichsen to dismantle the strategy behind Saudi Arabia's massive sports investments. We go beyond the headlines of "sportswashing" to explore how football serves Vision 2030, the eco...

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