Why Charisma Is a Sales Skill You Can Actually Learn with Olivia Fox Cabane

Why Charisma Is a Sales Skill You Can Actually Learn with Olivia Fox Cabane

August 10, 2026 · 59 min · Episode 482

About this episode

In this episode, John Barrows discusses the learnable aspects of charisma with Olivia Fox Cabane, emphasizing its importance in sales and leadership.

Charisma is not just something you either have or do not have. It is a skill buyers can feel before the pitch even starts. In this episode, John sits down with Olivia Fox Cabane, bestselling author of The Charisma Myth, to talk about the science of charisma, presence, body language, curiosity, manipulation, and why real connection still matters in sales. If you are in sales, leadership, or any role where trust matters, this conversation gives you a practical way to think about how you show up in front of buyers. You will learn why preparation makes curiosity stronger, why presence can change the quality of a conversation, and why trying to impress people often gets in the way of real connection. Want to build stronger sales conversations before the market gets even more transactional? Visit www.jbarrows.com and learn how you can Make It Happen. What You’ll Learn Why charisma is a behavior that can be learned How presence, power, and warmth shape trust Why preparation can make salespeople more curious Why trying to impress people often backfires How body language starts with mindset Why sales should help people solve problems, not convince them into decisions Olivia Fox Cabane is…

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