Why More Revenue Can Still Break Your Business with Cruz Gamboa
About this episode
John Barrows discusses with Cruz Gamboa how more revenue can lead to cash flow problems if the underlying business model is not healthy.
More revenue does not always mean a healthier business. In this episode, John sits down with Cruz Gamboa, founder of Ascend Growth Venture and Scaling CFO, to talk about profitability, cash flow, working capital, financial literacy, and why founders can grow revenue and still create a weaker business if the model underneath is not healthy. If you are a founder, sales leader, or rep trying to sell into executives, this episode gives you a practical look at how finance affects sales, why discounting and payment terms matter, and why business acumen is becoming one of the most important skills in a tougher market. Want to build a healthier business before growth breaks the model? Visit www.jbarrows.com and learn how you can Make It Happen. What You’ll Learn Why more revenue can still create cash flow problems when the business model is not ready to scale How working capital creates a cash void that sales teams often overlook Why sales reps need stronger financial literacy and business acumen How discounting, payment terms, and deal structure can affect profit and cash Why value creation should be understood before a rep starts negotiating price How Cruz thinks about efficiency…
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