The $2 Daily Habit That Could Be Worth $419,000 at Retirement

The $2 Daily Habit That Could Be Worth $419,000 at Retirement

From Making Cents by Frances Cook

July 5, 2026 · 30 min

About this episode

This episode discusses the behavioural science behind money habits and features Mark White-Robinson, co-founder of Feijoa, who shares insights on improving retirement savings through small daily habits.

There's actual behavioural science behind why we freeze up around money, and it's the same science that Mark White-Robinson has built a business around solving. Mark is the co-founder of Feijoa, an app that rounds up your everyday purchases and tips that spare change straight into your KiwiSaver. Seven months in, his users are on track to build millions in retirement savings. The trick to money is usually small habits, over a long time. That's it. But there's a real science to making them stick. In this episode we get into: Why doing nothing is usually the worst financial decision you can make The three things that stop people taking action with money (and how to get around them) Why 1 million eligible New Zealanders are missing out on over a billion dollars a year in free KiwiSaver contributions The behavioural tricks built into Feijoa, and how to steal them for your own money life What open banking has changed for everyday Kiwis This episode of Making Cents is proudly supported by Odoo. Go to https://www.odoo.com/r/hpl now and try it for free, for 15 days. Follow me everywhere! Facebook / https://www.facebook.com/FrancesCookNZ Instagram / https://www.instagram.com/francescooknz…

People in this episode

Host: Frances Cook

Guest: Mark White-Robinson

Topics covered

Keywords

Sponsors

Odoo

Mentioned in this episode

Organizations: Feijoa

Places: New Zealand

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