Why Overwhelmed Parents End Up Spending More Money, And How To Fix It

About this episode

Frances Cook interviews Renata Wiles about the challenges and opportunities for parents in business.

What if the chaos of parenthood is actually building your business brain? Renata Wiles was posting videos on the internet, with no business background, no tech background, and no real following. Now she's the founder of Roam with Kids, an app helping New Zealand parents find family-friendly places to go. In this episode, Frances talks with Renata about the messy reality of going from frustrated mum to tech founder. They’re talking: Why overwhelmed parents spend more, and the surprisingly simple fix The KiwiSaver gap for parents How to turn a parenting pain point into a business Building multiple income streams so one bad month doesn't sink you Why you don't need a following, a business degree, or a perfect plan to start If you've ever had a business idea but talked yourself out of it, this episode is the nudge you needed. This episode of Making Cents is proudly supported by Odoo. Go to http://odoo.com/r/hpl now and try it for free, for 15 days. Follow me everywhere! Facebook / https://www.facebook.com/FrancesCookNZ Instagram / https://www.instagram.com/francescooknz TikTok / https://www.tiktok.com/@francescooknz Join the Money Memo newsletter for a free weekly money tip in your…

People in this episode

Host: Frances Cook

Guest: Renata Wiles

Topics covered

• parenting
• business development
• financial literacy
• income streams
• entrepreneurship

Keywords

• overwhelmed parents
• business ideas
• KiwiSaver
• income streams
• parenting pain points

Sponsors

Odoo

Mentioned in this episode

Organizations: Roam with Kids

Places: New Zealand

More episodes of Making Cents

• The SpaceX IPO Needs a Bright Red Hype Warning · June 11, 2026 · 11 min
• Can I Actually Count on NZ Super Being There For Me? · June 10, 2026 · 15 min
• The Investing Trap That Even the Experts Fall Into (And How to Avoid It) · June 7, 2026 · 43 min
• HOLY SH*T WE WON · June 4, 2026 · 2 min
• You're On Your Own, Kid. Here's What That Means For Your Money · June 4, 2026 · 7 min
• Are Shoebox Apartments About To Take Over NZ? · June 3, 2026 · 17 min