Making it to Adoption and Inc's Fastest Growing Company with Jessica Honegger
About this episode
Jess Ekstrom interviews Jessica Honegger about her journey from pawning jewelry to founding Noonday Collection and navigating business challenges post-COVID.
Recorded on location in Austin, Texas, Jess catches up with long-time friend Jessica Honegger, the visionary founder of Noonday Collection. Jessica shares the raw, inspiring origin story of how she pawned her grandmother’s gold jewelry to build a website and launched Noonday as a simple fundraiser to finance her son's adoption from Rwanda. After scaling Noonday into an explosive powerhouse and one of Inc.’s fastest-growing companies, she faced a massive crossroads when post-COVID market shifts triggered an industry-wide collapse for traditional direct sales. Jessica pulls back the curtain on why she chose to stay and reinvent the company rather than liquidate, her experience hiring her husband as her operational partner, and how she completely dismantled the "mom guilt" narrative while raising a family alongside a globally integrated business. Episode Highlights The $0 Scrap Business Blueprint: Jessica opens up about the financial desperation that led her to pawn her grandmother's jewelry just to build her first business website. The Adoption Rooted Mission: How a desire to bring home her son from Rwanda turned an organic, one-night living room trunk show into a sustainable…
People in this episode
Host: Jess Ekstrom
Guest: Jessica Honegger
Mentioned in this episode
Organizations: Noonday Collection, Nordstrom, Inc.
Places: Austin, Texas, Rwanda
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