261 - The $6 Billion "Mountain" Business You've Never Heard of | Iron Mountain

261 - The $6 Billion "Mountain" Business You've Never Heard of | Iron Mountain

From Making It with Jon Davids by Jon Davids

June 9, 2026 · 23 min · Episode 261

About this episode

Jon Davids shares the inspiring story of Herman Knaust and how he built a $6 billion business from a mushroom farm and a mountain.

Are you in growth mode? Learn how Influicity helps you get more customers here . Jon tells the story of Herman Knaust, who turned a tiny mushroom farm into a $6 billion business. And he did it all with a mountain. (Yes, an actual mountain). This is the story of Iron Mountain. If you're a business builder, there's a lot to learn from this one. Want more episodes like this? Let JD know with a comment (on Spotify or YouTube). Or drop an email to hello@jondavids.com Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | Threads Follow this podcast on Instagram . Subscribe to JD's newsletter here . Grow your business with JD's marketing agency Influicity here . Download JD's free business playbooks here . Get JD's bestselling book, Marketing Superpowers here . ___ Jon Davids is an entrepreneur and speaker. He's been building businesses since he was a kid. With plenty of failures and a few big wins along the way. He's the founder of Influicity, where he helps businesses get more customers with marketing that actually works. He's married to his beautiful wife Alana, and is the girl-dad to Ryley and Mikki.

People in this episode

Host: Jon Davids

Topics covered

  • business growth
  • entrepreneurship
  • marketing
  • success stories
  • Iron Mountain
  • Herman Knaust

Keywords

  • business
  • growth
  • Iron Mountain
  • Herman Knaust
  • entrepreneurship
  • marketing
  • Influicity

Mentioned in this episode

Organizations: Influicity, Iron Mountain

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