The 2026 World Cup Has a New Game Plan… and It's Powered by AI
From Making Science by Making Science
May 20, 2026 · 21 min
About this episode
This episode explores how the 2026 World Cup is leveraging AI technology across various aspects of the tournament.
Six billion viewers. 104 matches. And AI in every single layer. In this episode we break down how the 2026 World Cup became the most technologically advanced tournament yet — from the referee's camera to your TikTok feed — and what marketers should take away before the first whistle blows.
Topics covered
- World Cup
- AI technology
- marketing strategies
- sports innovation
- digital media
Keywords
- 2026 World Cup
- AI
- technology
- marketing
- sports
- referee's camera
- TikTok
Mentioned in this episode
Organizations: AI
Places: TikTok
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