Why Your Brand Needs to Impress AI, Not Just Humans

About this episode

This episode discusses the importance of brands adapting to impress artificial intelligence in addition to human consumers.

Topics covered

• branding
• artificial intelligence
• marketing strategy
• consumer behavior
• digital marketing

Keywords

• branding
• AI
• marketing
• consumer engagement
• digital strategy

Mentioned in this episode

Organizations: AI, Brand

More episodes of Making Science

• Your Next Ad Won't Be in a Feed. It'll be in a Chat · June 2, 2026 · 22 min
• The only way to win in the age of AI, is with AI · May 22, 2026 · 20 min
• The 2026 World Cup Has a New Game Plan… and It's Powered by AI · May 20, 2026 · 21 min
• AI takes center stage for global creativity at Cannes Lions 2026 · May 13, 2026 · 21 min
• AI Is Marketing's Stradivarius. But can the violin play itself? · May 6, 2026 · 18 min
• EPS. 2 - AI: From Hype to Reality · April 28, 2026 · 35 min