The future of commerce: Why checkout matters most
About this episode
This episode explores the evolution of checkout as a strategic growth engine in commerce.
The checkout has become one of the most important moments in the customer journey — where growth, customer experience and digital transformation converge. In this episode, Patricia Brolly, head of EMEA Merchant Acquiring Product, and Ciaran Walsh, head of Europe Corporate Sales at J.P. Morgan Payments, explore why the checkout has evolved from an operational necessity into a strategic growth engine. They discuss how businesses can reduce friction, localize payment experiences, leverage data and AI, as well as balance innovation with security to drive conversion and scale across EMEA’s diverse markets. This episode was recorded on May 26, 2026. J.P. Morgan and third parties listed on this page have not entered into a legal partnership to provide the services described above. Third party trademarks, brand names, and descriptions of products and services that appear on this page are provided by the respective third party. J.P. Morgan is not liable or responsible for such trademarks, brand names, descriptions of products, companies, and/or services. J.P. Morgan may generate profit from the use of any services or products provided by the third parties. Nothing in this material shall…
People in this episode
Host: J.P. Morgan
Guests: Patricia Brolly, Ciaran Walsh
Topics covered
- checkout experience
- customer journey
- digital transformation
- payment localization
- friction reduction
- data and AI
- innovation and security
Mentioned in this episode
Organizations: J.P. Morgan, EMEA Merchant Acquiring Product, Europe Corporate Sales
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