AI Was A Waste of Time, Until It Wasn't with Megan Boshuyzen
About this episode
Megan Boshuyzen discusses the practical applications and limitations of AI in email development, emphasizing efficiency over hype.
"You should be layering AI on top of what you're already doing to make you more efficient. It should not be doing the bulk of the work. It should just be making you faster." — Megan Email development has long been the graveyard of good design intentions where beautiful mockups meet the harsh reality of Outlook's rendering engine, dark mode disasters, and code that would make any web developer weep. But while most of the industry gets swept up in AI hype promising magical solutions, actual email developers are quietly discovering what works, what doesn't, and what's dangerously oversold. Megan Boshuyzen, development lead at Inbox Army, brings a rare combination of technical depth and real-world perspective to the AI conversation. A graphic designer turned email developer, she's witnessed the evolution from Vertical Response in 2010 to today's complex email design systems. Her journey through MailGun, Email on Acid, and now agency-side development gives her insights few possess about where AI genuinely helps and where it spectacularly fails. This is not a hype episode. It's a field report from someone doing the work and telling the truth about it. Timestamps 04:35 — AI Saved a…
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