About this episode

Ben Gunn and Eliza Lewis discuss the evolution and challenges of creator marketing in modern business.

Ben Gunn, co-founder and Chief Revenue Officer of Fabulate, and Director of Client Partnerships, Eliza Lewis discuss the opportunities and challenges and the need to think beyond communications alone when considering creator marketing for your brand and business. While many brands still treat creator marketing as an experimental line item or a subset of social media, the reality is that the creator economy has outgrown the traditional organizational silos of brand, PR, and media. We are moving away from a campaign-by-campaign mindset toward a world where creator-led activity functions as critical business infrastructure—combining production, media, and distribution into a single, unified force. However, as this discipline scales, so does the potential for "organizational chaos." Marketers often find themselves buried in fragmented workflows and vanity metrics, struggling to prove true business value while navigating the minefields of brand safety and governance. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher…

People in this episode

Host: TrinityP3

Guests: Ben Gunn, Eliza Lewis

Topics covered

• creator marketing
• business infrastructure
• organizational challenges
• brand safety
• media distribution

Keywords

• creator economy
• marketing impact
• brand governance
• media
• production

Mentioned in this episode

Organizations: Fabulate

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