About this episode

Joe Carter discusses the importance of integrating real-time brand tracking into agency pitches to enhance strategic thinking and collaboration.

Joe Carter, Strategic Agency Lead at brand tracking company Tracksuit, discusses how real-time brand tracking can revolutionize marketing strategies, improve agency-client collaboration, and drive long-term business growth. We often discuss how the agency pitch process is, in many ways, where strategy goes to die. Too often, the process is reduced to a "beauty parade" or a race to the bottom on price, leaving little room for the deep, evidence-based strategic thinking that actually drives business growth. But what if the pitch could be the place where strategy is actually born? By integrating real-time, longitudinal brand tracking into the process, we can move away from subjective debates and toward a shared understanding of market reality. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on…

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