Nick Jackson, Andrew Mote And Darren Discuss The Regulatory Impact On Superannuation Marketing In Australia

About this episode

Nick Jackson and Andrew Mote discuss the regulatory impact on superannuation marketing in Australia, focusing on fiduciary responsibilities and marketing complexities.

Nick Jackson is the CEO and co-founder of Artist Partners, and collaborates with Andrew Mote, the Principal and Founder of Mote Advisors on analysing and advising superannuation funds on meeting their fiduciary responsibilities when it comes to their marketing investment. The explore the complexities of marketing within the Australian superannuation industry, focusing on regulatory scrutiny, measurement challenges, and strategic insights for marketers aiming to demonstrate member benefits and business outcomes. For a sector that manages more than $4.13 trillion in funds, making it one of the world's largest pension systems, and spending $482 million a year on marketing and sponsorship, this is an essential conversation to eavesdrop on. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM…

People in this episode

Guests: Nick Jackson, Andrew Mote

Topics covered

• superannuation marketing
• regulatory impact
• fiduciary responsibilities
• marketing investment
• measurement challenges
• member benefits
• business outcomes

Keywords

• superannuation
• marketing
• regulation
• Australia
• fiduciary
• investment
• measurement
• business outcomes

Mentioned in this episode

Organizations: Artist Partners, Mote Advisors, JML Audio

Places: Australia

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