290: Why Danny Gonzales Thinks Manufacturing Has a Storytelling Problem

About this episode

Danny Gonzales discusses the importance of storytelling in manufacturing to change perceptions and communicate value.

Content becomes forgettable when the key message isn't wrapped in storytelling. People don’t retain information anywhere near as well as they remember stories they hear, and this is where manufacturing is missing a trick. Manufacturers are battling false perceptions that the industry is dirty, dingy, not innovative and not creative. But what’s really happening is a failure to communicate the good stuff - the advanced systems and problem solving going on behind factory walls. The things that impact almost everything we touch in our lives. Chris is joined by Danny Gonzales, CEO at IndustrialSage – a video production company focusing on telling those manufacturing stories. Danny noticed that the sector was massively underserved and saw an opportunity to change peoples’ perceptions. Using his background in B2B video production to fill the empty space with tales of meaningful work, and to show them to people in a way that they can receive it as something cool. Not a brain dump of stagnant information. For anyone thinking about how manufacturing companies can better communicate their value, attract talent, build stronger brands or create connections through storytelling, this episode…

People in this episode

Host: Chris Luecke

Guest: Danny Gonzales

Topics covered

• storytelling
• manufacturing
• media
• communication
• branding
• B2B video production

Keywords

• manufacturing
• storytelling
• communication
• branding
• B2B video
• perceptions
• media

Mentioned in this episode

Organizations: IndustrialSage

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