About this episode

This episode discusses the abrupt end of the relationship between Benjamin Moore and Do it Best, and the implications for True Value retailers.

Benjamin Moore CEO Dan Calkins abruptly ended that company's relationship with Do it Best, after the hardware co-op contracted with Sherwin-Williams to manufacture True Value Paints. YES, they still exist! Catch this episode and I'll tell you why he did it. And why True Value Paint retailers should #BoycottSherwinWilliams and exactly how to do it.

People in this episode

Host: Mark Lipton

Topics covered

• business decisions
• corporate relationships
• retail strategies
• boycotts
• paint industry

Keywords

• Benjamin Moore
• Do it Best
• Sherwin-Williams
• True Value
• boycott
• paint industry
• corporate strategy

Mentioned in this episode

Organizations: Benjamin Moore, Do it Best, Sherwin-Williams, True Value, True Value Paints

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