About this episode

The episode discusses how small businesses can navigate advertising by focusing on realistic returns rather than exaggerated promises.

Advertising is often sold on big numbers, bold promises, and vague ideas of visibility. For small businesses, especially those that rely on local footfall, that approach can quickly become expensive and confusing. The post Advertising Without Illusions: What a Cup of Coffee Can Teach Small Businesses About Returns first appeared on Mad Black Cat . For more updates, visit Mark Nolan's Podcast!

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