About this episode

In this episode, Lindsay Smith discusses the evolving landscape of local business marketing beyond just social media, emphasizing the importance of being found on search engines like Google.

I know you're feeling the pressure to constantly show up on social media. I get it. For a while, it really was one of the easiest ways to get visibility. But the landscape has changed, and if your entire marketing strategy depends on Instagram, you're missing some critical foundations. In this episode, I break down what actually happens when someone in your community needs the kind of service you offer. Spoiler: they're not scrolling your feed, they're Googling you. And when they land on your...

Topics covered

• local business marketing
• social media strategy
• visibility
• community services
• marketing foundations

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