28: Your Website Copywriting Problem Isn’t Your Design. It’s Your Headline.
About this episode
This episode discusses the importance of effective headlines in website copywriting for local businesses and how they impact website performance.
Most local business owners spend weeks perfecting their website's look, the colours, the fonts, the layout, and then slap on a headline like "Helping you achieve financial freedom" and call it done. However, if someone lands on your site and bounces, it's almost never because of the design. It's because your headline didn't stop them. In this episode, I break down why generic headlines are silently killing your website's performance, using a real example from a recent website copy a...
More episodes of Market This: The Marketing Podcast for Small Business Owners
- 29: Is Your Website Quietly Turning Away Clients? | Website Copywriting
- 27: What Local Business Owners Get Wrong About Standing Out
- 26: Stop Overthinking Email Marketing: Build Your Local Business Email List in Days
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