Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Google and Meta
About this episode
Brian Quinn from AppsFlyer discusses the company's $1 billion funding round and the implications for advertising and measurement.
AppsFlyer President and General Manager Brian Quinn joins Ari Paparo and Eric Franchi to discuss the company’s $1 billion funding round backed by Google, Meta, Unity, and Moloco. They explore independent measurement, mobile commerce, CTV attribution, and the future of AI advertising. Takeaways: - AppsFlyer’s strategic investors hold minority, non-controlling stakes, allowing the company to remain independent. - Google, Meta, Unity, and Moloco rely on independent measurement signals to improve advertising optimization. - E-commerce and retail are among AppsFlyer’s fastest-growing categories. - Connecting CTV, web, and app activity is essential for measuring the complete customer journey. - Last-click attribution remains vulnerable to manipulation and affiliate fraud. - AI advertising growth will depend on proving incremental returns for marketers. Chapters: 00:00 Introduction with Ari Paparo and Eric Franchi 01:09 Marketecture’s new MADDB MCP server 04:14 Brian Quinn joins the conversation 04:45 What is AppsFlyer? 05:39 Inside AppsFlyer’s $1 billion funding round 06:41 Why AppsFlyer selected strategic investors 07:19 Protecting independent measurement 08:34 Why Google and Meta…
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